Waterproof
Hi-Vis Helmet
Covers
Trusted by thousands of UK cyclists. Seven colours, one universal fit. Now available for your shop, council, or cycling programme.
Built for British Weather
Engineered for the worst conditions and designed to keep riders safe, dry, and visible.
100% Waterproof
PU-coated fabric keeps your helmet completely dry in the heaviest downpours.
Reflective & Hi-Vis
Reflective strips and bright colours keep riders visible day and night.
Easy to Attach
Adjustable elastic drawstring fits over any helmet in seconds.
Fits Most Helmets
Universal design stretches to fit the vast majority of adult cycling helmets.
One Cover,
Every Helmet
Our universal-fit design stretches to cover virtually any adult cycling helmet. The adjustable elastic drawstring ensures a secure fit that stays put, even at speed.
20g
Ultra-lightweight
7
Colour options
Available in 7 Colours
From high-visibility yellow to stealthy black. Something for every rider and every style.
Yellow
The Perfect Near-Till Impulse Buy
At just 20g and 16 × 10 × 2 cm, these covers take zero shelf space. Compact counter-top display boxes make stocking effortless.
Single Covers
Minimum 10 covers · Retail £9.99
- Choose any colour mix
- Individual retail packaging
- Free UK postage
20 Cover Bundle
£3.75 per cover · Retail £9.99
- Counter display unit included
- Choose any colour combo
- Free UK postage
30 Cover Bundle
£3.33 per cover · Retail £9.99
- Counter display unit included
- Choose any colour combo
- Free UK postage
Free Samples
Try before you commit
- 2 sample covers
- Free UK delivery
- No strings attached
Ready to Sell in Seconds
Our counter display unit ships sealed and opens straight onto your counter. No unpacking individual items, no shelf-stacking, no fuss.
Shipped sealed
Compact box, ready to post
Open and display
Product card and covers ready to sell
We Ship It
Your CDU arrives as a compact, sealed box. Fits through any door, no assembly required.
Open & Display
Simply open the lid. The product card and colourful covers are already arranged and ready to go.
Start Selling
Place on the counter near the till. Customers see it, pick one up, done. The ultimate impulse buy.
Prefer a hanging display?
Hang tags are available as an optional add-on when you place your order. If your shop uses pegboard or hooks, simply select hang tags in the order form and display individual covers that way instead.
An Established UK Brand
We're not a pop-up brand. BTR Direct has been a registered UK company since 2006, supplying quality cycling accessories across the UK and Europe.
Est. January 2006
20 years in business
UK Limited Company
Company No. 05668581
VAT Registered
GB854349307
BTR Brand Since 2013
Over a decade of cycling products
BTR Direct Ltd
3 Wayside Road, Littlehampton, West Sussex BN16 4DF
Trading
Frequently Asked Questions
Everything you need to know about our waterproof hi-vis helmet covers and trade ordering.
Yes, our helmet covers use a PU-coated fabric that is 100% waterproof. They are designed to keep your helmet completely dry even in heavy rain.
Our universal-fit design with an adjustable elastic drawstring stretches to fit the vast majority of adult cycling helmets. The cover fits securely and stays in place even at speed.
We offer 7 colours: Yellow, Black, Blue, Grey, Orange, Pink, and Red. All colours include reflective safety strips for visibility.
Single covers are £4.00 each (minimum 10, retail £9.99). We also offer counter display unit bundles: 20 covers for £75 (£3.75 each) or 30 covers for £100 (£3.33 each). All orders include free UK postage. We offer these prices to retailers, councils, cycling organisations, and Bikeability providers.
Yes! We offer free samples with no obligation. We’ll send you 2 sample covers delivered free within the UK.
Free samples are typically delivered within 3–5 working days. Trade orders are dispatched within 2–3 working days after payment is received.
BTR Direct Ltd has been a registered UK company since January 2006, based in Littlehampton, West Sussex. We have been designing and supplying quality cycling accessories for over 20 years, with our BTR brand launched in 2013.
You can place a trade order through our website contact form. Select your products, colours, and quantities, and we’ll send you a custom invoice within 1 working day. Payment is by bank transfer or payment link.
Got a Question?
Whether you want to know more about our products, trade pricing, or anything else — we’re here to help.
We typically reply within 1 working day
Or email us directly at help@btrsports.co.uk